Jon Ruiz

EB Systems CrowdFlow Beacon Tech Used to Measure the record breaking 36,000 Oranje Fanwalk in Kansas City

A fanwalk midday Thursday saw legions of Netherlands supporters march from downtown Kansas City to Crown Center — likely besting similar “Oranje Army” fan parades this month ahead of earlier World Cup matches in Texas, according to beacon technology from a Kansas City-based crowd-tracking startup. Netherlands fans crowd around the KC Streetcar stop outside Union […]

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KC startup’s tech deployed at all FIFA Fan Festivals, stadiums to measure World Cup impact

Getting the call to deploy EB Systems’ crowd-tracking technology at some of the world’s most massive events is becoming “business as usual” for the Kansas City startup, but a weeks-long opportunity tied to the FIFA World Cup takes the stakes to an unprecedented level, said Jonathan Ruiz. Jonathan Ruiz, co-founder of EB Systems alongside Brendan

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