An industry leader in Bluetooth/proprietary Beacon Reader technology, and mobile apps.

Startland News selected EB Systems as a 2024 Startup to Watch.

Company Background

Electronic Beacons (EB) Systems is an industry leader in mobile apps, Bluetooth technology, and proprietary Beacon Reader technology that help to drive the “Internet of Things” (IoT) industry. We create data-driven solutions for a range of industries and clients. Whether you are a small business owner that needs to streamline your operation, a construction site needing workplace accountability. or a city manager that wants to capture real-time data from your community to make improvements, we have a solution for you.

How do our Beacon Readers differ from traditional Bluetooth beacons?

Beacons are small computers that use proximity Bluetooth technology to detect nearby human presence that then triggers digital actions to deliver informational, workforce related and personalized experiences. When a user walks past an area where a device is set up, a beacon can send a code with a message to their mobile device through a mobile app. Users can then receive messages from beacons via Bluetooth signal.

Our patented and solution-driven Beacon Reader systems were developed with a variety of business types in mind. Our Beacon Readers provide all the same capabilities of a traditional Bluetooth beacon but are capable of many unique solutions, with or without a mobile app. By tracking wearables and sensors we can connect your physical space to the digital world. Want to learn how your business can benefit from our technology?


Founded in 2014 by Brendan Waters and Jon Ruiz in Kansas City, EB Systems works with clients all over the United States to create connected environment solutions.

Jonathan Ruiz EB Systems headshot

Jonathan Ruiz

Co-Founder and CEO
Brendan Waters EB Systems headshot

Brendan Waters

Co-Founder & Executive VP of Sales


Brendan and Jon are managing a company that believes in solid analytics and easy set up. We have used them for various pilot projects with some very large companies and they have been nothing short of knowledgable. and easy to work with. Their technology set-up is not overly complex and rarely has downtime, making it a perfect solution for tracking users in the field. I see them moving into additional verticals and providing much needed data and insights where it was previously lacking. I look forward to seeing where they go in to the future.

We did a demo of EB Systems during the pandemic to help track who was in the office and in what areas as a potential contact tracing tool. I was very impressed with the system capabilities and how awesome Brendan and Jon were to work with. They helped cater the platform to what we were looking for.

Cameron Wahl


We love working with EB Systems because they’re local and customize our systems exactly to our needs. They are a crucial part of our operation and bring major value in how we management our workforce and report data to our stakeholders.

Mark Rowlands

Community Improvement District of Downtown Kansas City