In the news.

From Kansas City’s championship parades to international soccer fan fests, EB Systems’ crowd-intelligence tech keeps making headlines. Selected press coverage below.

Startland NewsJun 25, 2026

CrowdFlow beacon tech measures the record-breaking 36,000 Oranje Fanwalk in Kansas City

Beacon tech clocked KC’s Oranje fanwalk peaking at 36,496 — likely the largest Netherlands fan parade of the World Cup.

Read at Startland →
Startland NewsJun 12, 2026

KC startup’s tech deployed at all FIFA Fan Festivals, stadiums to measure World Cup impact

EB Systems’ CrowdFlow beacons deployed at every U.S. FIFA Fan Festival and host stadium to measure World Cup impact.

Read at Startland →
Startland NewsJan 3, 2024

2024 Startups to Watch: EB Systems tracking toward mainstream adoption at major events

Startland News names EB Systems a 2024 Startup to Watch, tracking toward mainstream adoption at major events across KC and the US.

Read at Startland →
Fox4KCJun 14, 2023

KC’s EB Systems helping count crowds, enhance big events in the metro

Fox4KC profiles how EB Systems counts crowds and could enhance KC’s 2026 FIFA World Cup experience.

Read at Fox4KC →
Startland NewsMay 19, 2023

AI, Bluetooth tech could push traffic to businesses, boost equity when the World Cup comes to KC

This spring’s NFL Draft beta-tested KC’s Bluetooth rollout, prepping businesses and equity efforts for the 2026 World Cup.

Read at Startland →
KSHB 41May 12, 2023

Tech company says Bluetooth is solution to driving business during big events

KSHB reports EB Systems uses Bluetooth beacons to track foot traffic and drive business during big events.

Read at KSHB →
LaunchKCNov 16, 2022

EB Systems selected as a LaunchKC grant recipient

LaunchKC names EB Systems among six 2022 grant winners, awarding $50,000 in non-dilutive funding.

Read at LaunchKC →
Black & VeatchJul 15, 2020

Black & Veatch selects 18 partners for its COVID-19 Response Accelerator, including EB Systems

Black & Veatch selects EB Systems among 18 partners for its IgniteX COVID-19 Response Accelerator.

Read the release →
Startland NewsFeb 15, 2020

How many fans packed the parade route for the Chiefs? Crowd counting a touchdown for KC’s EB Systems

EB Systems’ beacons counted nearly a million Chiefs fans, finding many skipped the Union Station victory rally.

Read at Startland →