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EB SYSTEMS · 18M+ DEVICES MEASURED · 150+ EVENTS {{ clock }}
Featuring CrowdFlow — live crowd intelligence

Every crowd, counted.

Website impressions — for real life. Web-style analytics for events, activations, and experiential marketing: real attendance, proximity, and dwell. No tickets, no turnstiles, no app, no cameras.

Powered by hand-sized BLE beacons that hear every phone nearby — plug in, scan, count. Meet the beacon →

AnonymousAggregate onlyNo PIINo app required
−45dBm −58dBm −71dBm
Impressions
48,204
Engagements
25,180
Avg dwell
7:42
WHAT WE MEASURE

From a parade route to a single booth.

CrowdFlow scales from the macro to the micro — nearly a million people along a parade route, a marathon course measured mile by mile, down to one activation, one booth, one zone. Same beacons, same anonymous BLE signals, every level of zoom.

BEACON DETECTS → CLASSIFY → DEDUPLICATE → COUNT UNIQUES → MEASURE DWELL
IMPRESSIONS
Every device in range of the activation.
ENGAGEMENT
Devices that approached and interacted.
DWELL
How long each visitor stayed, hour by hour.
CONVERSION
Aisle walk-by to booth stop-in rate.
JOURNEY
Cross-zone paths across the venue.
RETURN
Repeat visits within the event day.
UNIQUE
Deduplicated, true unique count.
PROXIMITY
How close they came — direct to drive-by.
CROSS-VISIT PAIRING
Devices seen at more than one activation on the same event day — shared-audience overlap.
KEY INSIGHTS
The headline takeaways, tailored to each event's goals.
LIVE DASHBOARDS

See the data move.

Hero metrics, live graphs, heat maps, path maps — every activation gets its own instrument panel, branded to the event and live while it runs.

PATH MAPCROSS-ZONE JOURNEYS
GATE A PLAZA EXPO HALL MAIN STAGE FOOD ROW #1 · 23.6% DEVICES / ZONE / MIN
HIGH · 20%+ MED · 10–20% LOW · <10% 68% COMPLETE THE JOURNEY
HERO METRICSONE ACTIVATION · ONE DAY
{{ u1 }}
unique visitors, deduplicated
IMPRESSIONS{{ imp }}
ENGAGEMENT{{ eng }}
AVG DWELL{{ dw }}
HEAT MAPDWELL DENSITY · LIVE
GATE A PLAZA EXPO HALL MAIN STAGE FOOD ROW PEAK · 12,406 DEVICES VISITOR-DENSITY PERCENTILE
LOW MEDIUM HIGH VERY HIGH EXTREME
LIVE GRAPHDEVICES / 15 MIN
0 7K 14K 10:00 13:00 16:00 19:00 22:00 PEAK 18:45 · 12,406
DOORS 10:00 — CLOSE 22:00DRAWN LIVE, EVERY 15 MIN
PROXIMITY RINGSUNIQUE DEVICES BY CLOSEST APPROACH
ONE ACTIVATION
DIRECT · <15FT8,420
NEARBY · 15–50FT12,750
DRIVE-BY · 50–100FT5,930
HOW CLOSE THEY CAME · DEDUPLICATED
LIVE BRANDED DASHBOARD
Branded to your event and live during the activation — not weeks after.
RECAP IN ONE WEEK
Executive recap deck guaranteed within a week of close.
CUSTOM-BRANDED
Every dashboard styled to your brand — not ours.
ILLUSTRATIVE INSTRUMENTS · NO CLIENT DATA SHOWN · YOURS IS BRANDED TO YOUR EVENT
Next step
Want this for your event?
Tell us the venue and the dates. We size the beacon layout and stand up a live dashboard — branded to you, not us.
Request a demo →Build your beacon system →
PRIVACY

We're not Big Brother. We're little brother.

Privacy by physics, not by promise.

We never learn who you are — only that a device was present. No names, no accounts, no profiles, no cameras, no footage, no following you across your life. Just anonymous signals, counted in aggregate. We only want to learn how the crowd moved — the most privacy-conscious way to measure a real-world audience.

ANONYMOUS AGGREGATE ONLY NO PII NO APP REQUIRED NO CAMERAS
Read our privacy policy & Bluetooth scanning notice →
Trusted to measure the moments that matter.
KC-PARADE / 24Championship parade, Kansas City
BIG-GAME / 26Pro football championship week
FAN-FEST / 26International soccer fan festival
ALL-STARPro basketball all-star weekend
PRO-DRAFTPro football draft, Kansas City
NYC-26.2New York City marathon
CHI-26.2Chicago marathon
RACE-500Stock-car season opener
HYROXHYROX Series
MUSIC-FESTDesert music festival
CLIENTS & PARTNERS
NYC Marathon Chicago Marathon New York Road Runners HYROX Puma ASICS New Balance Sporting Kansas City Abbott Anheuser-Busch Bud Light Busch Michelob Ultra Chicago Event Management Downtown KC City Market KC Country Club Plaza Crossroads KC Berkley Riverfront Art Car Parade Port KC
18M+ DEVICES MEASURED · 150+ EVENTS
Chiefs Parade & Rally Report — route density along Grand Blvd
CIVIC SCALE — KC-PARADE / 2024

Nearly a million people. One parade route.

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91,204
peak arrival 10–11AM
2h 14m
avg dwell
9h 58m
max dwell
THE EB SYSTEMS FAMILY

CrowdFlow is the flagship of a three-product beacon platform.

FLAGSHIP · YOU'RE HERE

CrowdFlow

Real-time, anonymous crowd & activation analytics — powered by CrowdFlow Beacons. No tickets, no app.

Explore CrowdFlow →
BEACON BADGE

Beacon Badge

Wearable badges that track attendance, access, and location — with live analytics on any device.

Learn more →
WORKFORCE APP

Workforce App

Mobile workforce management: tracking, tour manager, time clock, and reporting — in one app.

Learn more →
Next step
Ready to count your crowd?
One booth or a whole city — same beacons, same anonymous signals. Start with a demo, or size your own system in a minute.
Request a demo →Build your beacon system →
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